What does it all mean …?

With apologies to all those working in advertising out there! Over the weekend I was involved in a discussion about ‘who were the best communicators?’ We ruled out doctors and lawyers, as we decided that laymen should have at least a fighting chance at understanding...

I don’t want to argue … but!

Are you argumentative? No? I bet you are. Whenever we try to convince someone of the rightness of our point of view we are conducting an argument. Every advert is an argument! Each editorial is an argument. In business we have to decide whether conclusion and...

It’s Only Words ….

And words are all we have … to communicate with! There is a myth which surrounds communication, that words mean the same thing to our listeners as they do to us. I was reminded of this fact when I was conducting a training session recently. We were discussing the...

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