Communication and Credibility

During a recent meeting the topic of customer service reared its head again. We had just returned from Sydney and were bemoaning the fact the customer service was no better in Sydney than it had been in Melbourne. Perhaps it’s just the coffee shops we go to or as it...

What’s in a name?

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Romeo and Juliet; William Shakespeare.Juliet is telling Romeo that a name is merely an artificial convention, and changing it would not alter the basic integrity of the...

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