Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers. 
another name for word of mouth – can be  

Who is an Influencer? 

There are many faces of ‘influencers’: 

  • Journalists
  • Academics 
  • Industry analysts 
  • Professional advisors 
  • Celebrities
  • Individual brand advocates
  • Trusted brand advocates 
  • Thought leaders – experts in field 

Becoming an influencer 

  • Subject matter expertise 
  • Add value  – be authentic
  • Content a major factor in being an influencer – create content that adds value, interesting, different perspective 

Build a following

  • Be visible – become known for the right reasons and approachable 
  • Digital and live networking – make contacts – follow up with them 
  • Strong and valuable contribution to make in your niche area

Be seen 

Engage build relationships 

Active useful focussed 

Persist  – great content – engagement 

Quality content consistently repurpose and leverage written spoken audio video 

Be part of trending conversations –  

Listen news, other peoples posts 

85% sharing and engaging, 10% original 5% what your organisation does 

Approachable – to answer questions 

Attend industry conferences – speak – large vibrant engaged community 

What do you want to talk about – know your niche/audience 

Responsibility – value and quality 

Network a lot 

Provide value 3rd party as well as your own 

Patient slowly grow your community it takes time 

Work hard 

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