Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.
another name for word of mouth – can be
Who is an Influencer?
There are many faces of ‘influencers’:
- Journalists
- Academics
- Industry analysts
- Professional advisors
- Celebrities
- Individual brand advocates
- Trusted brand advocates
- Thought leaders – experts in field
Becoming an influencer
- Subject matter expertise
- Add value – be authentic
- Content a major factor in being an influencer – create content that adds value, interesting, different perspective
Build a following
- Be visible – become known for the right reasons and approachable
- Digital and live networking – make contacts – follow up with them
- Strong and valuable contribution to make in your niche area
https://www.brandwatch.com/blog/asktheexperts-17-rules-to-follow-for-becoming-an-influencer/
Be seen
Engage build relationships
Active useful focussed
Persist – great content – engagement
Quality content consistently repurpose and leverage written spoken audio video
Be part of trending conversations –
Listen news, other peoples posts
85% sharing and engaging, 10% original 5% what your organisation does
Approachable – to answer questions
Attend industry conferences – speak – large vibrant engaged community
What do you want to talk about – know your niche/audience
Responsibility – value and quality
Network a lot
Provide value 3rd party as well as your own
Patient slowly grow your community it takes time
Work hard